Plain treatment of difficult topics

When reading reports about the outbreak of ebola in Africa, I came across the NPR blog Goats and Soda. I was struck by the plain language used in many of the posts on this blog.

Most of the writers seem to consistently  use plain language techniques to talk about their 'Stories of life in a changing world'.

These stories make excellent reading. They're highly informative, but not overly complex. They explain difficult concepts and technical terms, and gently guide the reader through the topic. They mostly use short, straightforward sentences. This reader-friendly writing style helps to make the information easy to absorb and remember.

See what you think about this sample post. It reports on an interview with David Quammen, who recently wrote Spillover, a book about the science, history, and human impact of emerging diseases.
Read 'A Dress Rehearsal For The Next Big One'

Why is the blog named Goats and Soda?